I study Human Behavior and know trust is the currency that moves marketplaces. Companies who want to transform their workforce and customer experience need a leader who understands how to build that trust and blend technology, data, and story to drive outcomes that make people choose your product or service—over and over. That’s what I do.

Areas of Expertise


 

Communications Expert

Content Strategist

Conversion Expert

Transformational Leader

Recent Projects


 
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Insights Report: Customer Experience, A Formula to Achieve Success By Investing in CX. This was part of our Financial Services campaign that resulted in the Digital Banking Capabilities Model and led to a 100% increase in Marketing Qualified Leads in 9 months of 2020.

Digital Transformation Focused on the Customer.

An Award-Winning Campaign to move restaurants to adopt personalization that customers crave, built on this report.

A campaign for How To Choose the Right Digital Solution, and in 2020 a webinar deep dive into Journey Mapping using the Jobs to be Done Framework.

It's well known that digital leaders use Journey Maps as a tool to empathize with users and understand their needs. However, typical Journey Maps have one ke...

People Philosophy


 

“If you want to go fast, go alone. If you want to go far, go together.”

-African Proverb

To go together, you must start with listening. When you listen to another person, you make them feel loved. Doing that repeatedly also builds trust. I believe a team built upon values of love and trust will go far and over time will be faster than any other team.