Health System Website Overhaul

Mercy Health is the largest healthcare system in the state of Ohio.

 

Mercy Health asked me to lead the overhaul of their ministry websites in 2016. I worked as the contracted VP of Digital Marketing to lead the Brand, Marketing, and Communications team along with the IT team and external vendor to combine eight separate regional hospital websites/URLs on six different content management systems into one branded Mercy.com. The result was an experience that allowed users to more easily find a doctor, book appointments, and get to their locations; delivered on-time and on-budget.

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Using Video to Define Your Brand and Earn Attention