My 2019 marketing plan sought to create focus in the restaurant industry vertical and capitalize on the strong presence we had with clients like BJ’s Brewhouse and Restaurant, White Castle, and Panda Express. To do this, we started with a cornerstone piece of content that we called the Restaurant Digital Maturity Model. We then broke this down into a series of blog posts, outbound email campaign, digital advertising, video segments, and invited people to see what level of maturity they were at, while teaching them how we could take them to the next level and build loyalty with their customers. This campaign landed meetings with McDonald’s, Potbelly’s, Dairy Queen, Inspire Brands (Arby’s) and led to signed work with Potbelly’s and Dairy Queen.